ROCKFORD AREA CONVENTION & VISITORS BUREAU
Project: Stroll on State
The Stroll on State annual event spans the majority of Rockford’s River District and drew over 82,000 attendees in 2017. The objective was to highlight the downtown of Rockford while showcasing a wide variety of entertainment and activities. Due to the expanse of the venue, logistics and project management included the orchestration of multiple production units and on-camera talent to capture several locations simultaneously.